We've heard all sorts of perfectly good reasons why folks think Facebook is all they need for marketing their business in a digital world. If there’s one thing for certain, Facebook is a great place to market your business. If there’s two things for certain, Facebook is not free, cheap, inexpensive or the end all be all of growing your business. Facebook isn’t in the market of helping businesses grow for free. It is a pay-to-play platform.

With all the constant algorithm changes, tightening down of organic views and tremendous number of businesses using Facebook, it’s most likely your business post aren’t being seen by your audience if at all. Facebook can be a great way to engage with your “fans,” but just talking with the same people each day, isn’t going to grow your business.

If you need more convincing your business needs to be online…As of first quarter 2020, there are 2.6 billion monthly active Facebook users. 

Your business absolutely must find its place in the digital world. Facebook is just part of the plan.